Ashburton, VIC — Investment Profile 2021
Based on ABS Census 2021 data · AI-generated insights — for informational use only
Ashburton
VICCensus 2021 · Population 7,952
Ashburton is a suburb with a population of 7,952, characterized by a slightly older median age of 41 compared to the Victorian average of 38. The gender distribution is fairly balanced with 49.5% male and 50.5% female residents. Families are a significant part of the community, with 57.8% of households being couples with children, and 28.9% couples without children. The suburb has a high level of educational attainment, with 49.6% of residents holding a bachelor's degree or higher, significantly above the Victorian average of 29.2%. The area is predominantly made up of separate houses, accounting for 76.1% of the housing stock, and a high percentage of homes are owned outright or with a mortgage.
Key Highlights
- Highly educated population - 49.6% hold bachelor degrees (vs VIC 29.2%)
- High median household income - $2,743 weekly (vs VIC $1,759)
- Predominantly owner-occupied housing - 72.9% owned outright or with mortgage
- Significant work-from-home culture - 44.8% (vs VIC 25.7%)
- Low unemployment rate - 4.9% (vs VIC 5.0%)
Things to Consider
- Higher property prices may challenge first-home buyers
- Lower percentage of rental properties - 25.0% (vs VIC 28.5%)
- Limited public transport use - 4.4% (could impact non-drivers)
- Higher median age may not appeal to younger demographics
- Cultural diversity slightly below state average
What's it like living here?
Residents of Ashburton enjoy a high median household income of $2,743 per week, which is considerably above the Victorian average of $1,759. The suburb has a strong professional presence, with 38.8% of the workforce employed as professionals. Commuting patterns show a significant portion of the population, 44.8%, working from home, which is much higher than the state average of 25.7%. The community has a diverse cultural background, with 30.7% of residents born overseas, slightly below the Victorian average of 35%.