Hawthorn, VIC — Investment Profile 2021
Based on ABS Census 2021 data · AI-generated insights — for informational use only
Hawthorn
VICCensus 2021 · Population 22,323
Hawthorn is a vibrant suburb with a population of 22,323 and a median age of 34, which is younger than the Victorian average of 38. The suburb is characterized by a high percentage of professionals, with 42.7% of the workforce employed in this sector. The area has a significant number of residents with higher education, as 56.2% hold a bachelor's degree or higher, compared to the Victorian average of 29.2%. The suburb's housing is predominantly apartments, making up 59.1% of the dwellings, and a large portion of the population, 45.6%, are renters.
Key Highlights
- Highly educated population - 56.2% hold bachelor degrees (vs VIC 29.2%)
- High median household income - $2,145 weekly (vs VIC $1,759)
- Significant work-from-home culture - 43.7% (vs VIC 25.7%)
- Predominantly apartment living - 59.1% of housing
- Diverse cultural background with 67.9% born in Australia
Things to Consider
- Higher rental market presence - 45.6% rented properties
- Lower percentage of separate houses - 24.3% (vs VIC 73.4%)
- Higher median weekly rent - $400
- Unemployment rate slightly below average - 4.7% (vs VIC 5.0%)
- High percentage of single-person households - 38.3%
What's it like living here?
Daily life in Hawthorn is marked by a strong work-from-home culture, with 43.7% of residents working remotely, significantly higher than the Victorian average of 25.7%. The suburb has a diverse community feel, with a mix of local and overseas-born residents, and a variety of languages spoken at home. Commuting is facilitated by public transport, used by 8.6% of the population, although a significant portion of residents, 27.3%, drive to work.