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Williamstown, VIC — Investment Profile 2021

Based on ABS Census 2021 data · AI-generated insights — for informational use only

Williamstown

VIC

Census 2021 · Population 14,407

AI-Enhanced Analysis

Williamstown is a suburb with a total population of 14,407 and a median age of 45, which is higher than the Victorian average of 38. The suburb has a balanced gender distribution with 49.0% males and 51.0% females. Families are predominant here, with 49.9% of households being couples with children and 36.3% being couples without children. The suburb has a high level of educational attainment, with 42.6% of residents holding a bachelor's degree or higher, compared to the Victorian average of 29.2%.

Key Highlights

  • Highly educated population - 42.6% hold bachelor degrees (vs VIC 29.2%)
  • High median household income - $2,411 weekly (vs VIC $1,759)
  • Significant work-from-home culture - 42.2% (vs VIC 25.7%)
  • Owner-dominated housing - 40.3% owned outright
  • Low unemployment rate - 4.6% (vs VIC 5.0%)

Things to Consider

  • Higher median age may not appeal to younger demographics
  • Lower percentage of separate houses (56.2%) compared to VIC average (73.4%)
  • High median monthly mortgage of $2,700
  • Lower cultural diversity with 74.1% born in Australia
  • Limited public transport usage at 4.0%

What's it like living here?

Daily life in Williamstown is characterized by a significant proportion of residents working from home, at 42.2%, which is notably higher than the Victorian average of 25.7%. The suburb has a strong community feel, with many residents involved in professional occupations (34.0%) and managerial roles (22.2%). Commuting is less car-dependent, with only 34.7% driving to work, and a small percentage using public transport (4.0%).

Source: ABS Census QuickStats (2021) · Generated 3/31/2026

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